Thanksgiving is over, Black Friday is done and finally comes the day local merchants have been waiting for all year. YNN's Elaina Athans tells us why small business owners are rejoicing.
WARWICK, N.Y. -- "People don’t realize the impact of one little purchase," said Blue owner Tim Mullally.
It's a day dedicated to spending big in a small way. Local merchants get their shot at luring in shoppers with Small Business Saturday.
"If you come to Main Street, you are going to find things that you won’t find in the big box stores. Things that are very special, that people can love and cherish for a long, long time," said Ye Olde Warwick Book Shoppe owner Thomas Roberts.
Holiday shoppers strolled through Warwick snagging unique and eclectic gifts. New Jersey resident David Goodwin refused to leave his home Black Friday and waited until Saturday to do his shopping.
"To have something like this where you can come out and buy from local merchants and to have that sort of part of the community is great," said Goodwin.
Roberts opened Ye Olde Warwick Book Shoppe seven months ago and is looking to Small Business Saturday to establish himself in the community.
"This is really important, especially when we get beat up with storms and hurricanes and things like that," said Roberts.
After Sandy, power was knocked out for days on end. Businesses had to keep their doors closed until the electricity was up and running again. As a result, many shops experienced a wrinkle in revenue sales and business owners say now more than ever they need the public's support.
“If everyone comes and spends $10 in one of the shops in the village, it would keep somebody in business and it’ll help somebody with their bottom line," said Mullally.